I have two concerns:
1) They still haven't fully eliminated the sudden shutdown behavior. My old 5S would shut down randomly under 20% without warning. Sometimes it would make it all the way to 1-2%, but most of the time it was between 5-15%. You'd think they'd scale performance throttling untilt this wasn't an issue.
2) I think their messaging with respect to battery health and the battery being a consumable is pretty poor. As far as I can tell there's no built-in battery health indicator in iOS. Sure there are those dodgy "Super Battery Health Plus Pro" apps, but it seems like a diagnostic menu in settings would go a long way. Even more puzzling is that techs at the Apple Store have access to some sort of diagnostic that does this already. Last time I went to get another issue fixed the guy said that my battery was at 70% capacity and the voltage was pretty low. Why wait until '2018' to ship a self-serve version of this?
My experience has been that upgrading the OS results in degraded performance 100% of the time. Whether intentional or not Apple would not acknowledge the issue. The phone shutting down at X% charge has always started after an OS upgrade.
They are however lowering the price to exchange batteries even for older models. Why would they do that if they where not affected? Why don't they say this practice started with the IOS 10 update? They just say they did it in the 10 update. For me it's obvious this is just a PR "puff piece" and looks like a majority here is buying it... So well played Apple.
Instead they came out with a weasely-worded statement that is designed to give the impression that they only recently starting doing this. But... they don't actually make that claim.
Apple lawyers are very good at what they do. Well played Apple indeed.
>First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.
I see 0 weasel words or dodging here. Give me a break hacker news. Thanks.
This is not a time for vague promises IMHO, it's time for specific and clear statements. Why not just say you don't slow phones full stop?
That isn't never do it. That's never do it for a single specific reason. Why add that clause?
I guarantee no word in that statement is wasted on meaningless fluff.
"Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com."
No, they’re not:
> Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018.
The clock down feature is new so your past experiences are very likely unrelated.
My recollection is that back when you needed a new computer every three years if you wanted to be able to read word processor documents from others in the office is that there was a whole lot less vitriol then. Maybe I am misremembering; it has been a long time.
We did joke. "What Intel gives, Microsoft takes away" - I do remember that every upgrade came with complaints of "Bloat!" - but I remember there being a lot more excitement than complaints, (modulo really bad ideas... Did anyone like Microsoft bob? I mean, I understand where they were coming from, but it was just a really terrible implementation)
I personally find it super amusing that I now have two laptops in front of me; one that is a year old, and one that is seven years old. Both running modern software, and they both work just fine. The new one uses a lot less power, of course, and doesn't get as warm on my lap, and the old one has some physical problems; I need to take apart and clean out the keyboard, but it mostly just works.
I wonder if cellphones will be that way in twenty years?
Back then I think people saw a lot more noticeable, and tangible process across the computing space, which made the constant hardware refreshes palatable. For instance, there was only three years between the release of Windows 3.1 and Windows 95. Plus, back then, computers were so new that people didn't know what else was possible.
Most of the recent "progress" in consumer computing have been gimmicks, IMHO, and consumers have also seen a recent period of blissful stability (e.g. the long reign Windows XP) that makes them less tolerant of a 90s-style refresh cycle.
For the vendor: damned if you do, damned if you don't.
They push way to hard to be constantly updating os versions, especially given the serious bugs that people seem to be finding.
This is inaccurate. The fundamental issue is that Apple doesn’t backport security fixes to old iOS versions. This makes it untenable to use older iOS versions, unless you don’t care about the security of your data/device. If Apple changed their policy on backporting security fixes, they’d be able to offer iOS downgrades without compromising user security.
The problem is not new features, but bloat. Look at stack traces on recent versions of iOS, or at the view hierarchy, or at the method table of NSObject. Apple is rushing out junk software by adding another fat layer of duct tape every year.
iOS 11 is just as terrible on the 5s as iOS 9 was on the iPhone 4s. Within two years, the OS has caught up with a 4.5x increase in CPU performance! I'm not talking about 3D games, just unlocking the phone, taking pictures, launching apps, chatting on iMessage/WhatsApp. And iOS 11 should actually be more lightweight since it has dropped support for 32-bit apps.
She has been noticing a slow down on her phone, while I have not on mine. I thought this was strange before reading this press release, but now it seems to fit.
I find that even on Android, you drop some performance after a full system upgrade and it doesn't come back until a full reset is performed with the new OS.
It's stupid that this is required, but that can be explained as a technical problem rather than planned obsolescence.
On top of that, there's the variable of increased system resources to consider, which will account for some of it, and is a no-win scenario from the manufacturer standpoint no matter what they choose.
Apple has been trying to trick me into upgrading to iOS 11 which will make my phone useless junk.
Well yeah, since more features mean slower performance.
I saw a noticeable performance decrease when I went from Windows 7 to Windows 8. That doesn't mean Microsoft started throttling the CPU.
It's not hard to roll out new features behind flags for devices which can't reasonably support them. But your experience of ridiculous lag trying to open basic apps which have no particularly high resource requirement has been my experience exactly.
There's more going on than simply, "we added new features!" Devices which on Day 0 are blazingly fast and incredibly responsive because literally unusable in a few years doing exactly the same tasks.
That’s something that’s wrong with your phone, not iOS.
Perhaps with each upgrade, Apple can let us know how much of a performance hit we will be taking.
That way I can weigh the benefit of the new/improved features of the new OS vs the performance penalty.
I have the same experience on Android. Of course I rarely received OS updates, but even that's better than Google making the device practically unusable.
Be it a marketing ploy, a conscious decision trying to protect me, or just a mistake, I don't care. It's bad.
Storage degradation is the only thing that worries me, I wish more companies made phones with microSD slots. Modern microSD cards are cheap and fast.
My old Apple devices, for comparison, are useless bricks.
A very small sample, I know. But part of my post was to point out that Apple users can consider themselves lucky at least in the regard that they do receive updates.
That's exactly why I think microSD support is so important. Your old card got slow? Buy a new one for $20, copy the files over, done.
> which doesn't exist on Android
it's simply not true. Google pushed updates to old Nexus devices that extremely hindered the performance. Downgrade made them fine again. I'm fairly certain it isn't a unique case, and Google wasn't the only one forcing shit upgrades on their customers.
1. quick find, but should be enough https://forums.androidcentral.com/google-nexus-7-tablet-2012...
"avoid unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE[...]we recently extended the same support for iPhone 7 and iPhone 7 Plus"
They did not apply the change to the 5S.
It’s a decent response by Apple, although would have been better if they didn’t require a scandal to reduce their absurd markup on batteries.
Also (unrelated, but will apply to many here), if you have a MacBook or MacBook Pro that the anti-glare coating has started to come off screen (typically around the edges), you can get a new screen for free. 
: https://www.macrumors.com/2017/11/17/apple-extends-free-stai... (Apologies, couldn't find the Apple link.)
This in itself wouldn’t be so bad if Apple didn’t nag-force these updates onto models that are clearly not capable of providing a pleasant experience. On one hand Apple applauds itself for being environmentally friendly, on the other hand they purposefully make millions of devices obsolete with every major iOS release. Hypocrites.
Yeah, I've also ranted about this before. My favorite example is Apple board member Al Gore, who, according to Wikipedia: remained prominent as an author and environmental activist, whose work in climate change activism earned him (jointly with the IPCC) the Nobel Peace Prize in 2007.
Yeah, the guy literally wins the Nobel Prize because of his environmental activism, and has been on the Apple board for many years, and yet Apple embraces planned obsolescence. Not hypocrites, fucking hypocrites.
For point 2, there is Coconut Battery on MacOS. This is telling me my old iPhone 6 has 90% capacity after 400 odd cycles, which is probably par for the course, but I have no idea if that's bad enough for the performance throttling to kick in or not. Hopefully the new screen is going to be detailed enough to say how much throttling has been applied.
It is Apples' arrogance that painted them into this corner, and nothing less.
I had the same problem with a user-replaceable phone battery
It took me a while to realize it was the battery to blame. Yes, replacing it was easier, but you need to identify the problem first
What is "incorrect" is all the justification for this unacceptable, anti-customer behaviour. The current design serves no purpose other than to treat the customer as a cash-cow, who must upgrade their phone at the EOL of their battery, or suffer a degradation in the capabilities of a device they own. Or, do they not?
> for this unacceptable, anti-customer behaviour
There are two choices (besides warning the user): either you make the phone use less electricity (slowing down the CPU, dimming the screen, etc) or you let it shutdown unexpectedly and without warning.
The pro-customer behaviour is the first one, not the second one. It is graceful degradation of a system that can't perform to its top specification.
This is regardless of the battery being replaceable or not, there is no other option that keeps the phone running and without unexpected shutdowns.
1. Measure the battery, see that it is not optimal.
2. Tell the user: "your system has been slowed down due to non-optimal battery performance. Please replace the battery as soon as possible."
3. Let the user replace the battery.
Instead, this phenomenon is being exploited to prompt people into dumping the old phone and upgrade to the new one.
> There are two choices (besides warning the user): either you make the phone use less electricity (slowing down the CPU, dimming the screen, etc) or you let it shutdown unexpectedly and without warning.
> The pro-customer behaviour is the first one
>> but you need to identify the problem first
Apparently apple had identified the problem first and they choose to put non user-replaceable batteries.
Plus why does my 4 years old Oppo android phone is not suffering from this battery issue ? Does apple use inferior batteries ?
Looks pretty deterministic in case of apple. That is until the next phone release.
Slower processor/smaller overall consumption, possibly. Living in a place without temperature extremes (especially cold) helps
Maybe Apple just needs to buy better quality batteries? And perhaps higher capacity that are also capable of more charges before they lose too much of their original capacity?
Part of it has to do with how the battery has been treated. Wild swings in charge daily cause damage. Hot temperatures cause damage. I'd guess most iPhone owners have little to no damage. But for those who do, slowing the phone and giving a warning is a good alternative to shutting down.
"First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades"
... and then proceed to explain why that's exactly what they did. Also, I have no reason to believe getting a new battery will fix my iPhone, especially after they lied so blatantly about planned obsolescence.
Well they didn't, because "[...] to drive customer upgrades" is the key part they state they are not doing.
> lied so blatantly about planned obsolescence.
Again, they didn't, they aren't admitting to 'planned obsolescence', only attempting to prevent shutdowns.
When you write an entire article explicitly stating that you made your older products slower compared to newer ones, and then at the end you offer a promotion on batteries, you kind of are trying to "drive costumer upgrades".
On planned obsolescence: of course they won't admit it. But at the end of the day, they made old iphones slower, and new iphones faster. On purpose. How is this not planned obsolescence?
If the change had simply made all iPhones 6 and 6S throttle down CPU 20% then replacing the battery wouldn't 'fix' anything. That would certainly be planned obsolescence.
What they said "[wouldn't] degrade the user experience to drive customer upgrades"
What they did "degrade the user experience"
I can't think of any reason they would do that in good faith instead of simply telling users that their battery is old, this is why your phone is shutting down, please replace it.
No it is not, unless you don't own iPhone 6(S) OR haven't updated iOS.
I've always hated how opaque iOS is; Android allows wayyyy more insight into data/battery stats, and most Android phones (unless carrier locks them down) allow the user to dial a #code to test most features.
Hopefully, Apple will change their tune going forward.
(I have no affiliation with the app, just a satisfied user)
Regarding your concerns:
1) The software update that improved the power management was released for iPhone 6 and later only according to the article.
2) They state "Early in 2018". I think this is a pretty conservative, yet realistic estimate, considering they don't want to risk the user experience.
My 6+ drained the battery incredibly quickly. I was told that upgrading the iOS would fix that problem ; it didn’t. Instead it slowed my phone to the point of being unusable.
If I’d have known replacing the battery would have fixed both of them, I’d have done that. Instead, I stupidly bought two new, very expensive phones. Since we were already locked into the Apple ecosystem (with paid apps and media), we bought iPhones.
This does nothing to compensate or win back the trust of customers like me.
> Since we were already locked into the Apple ecosystem (with paid apps and media), we bought iPhones.
I feel that iPhone vs Android is the current Holy War , and it's just as contentious as Mac vs PC, Windows vs Linux or even vim vs emacs. (PC, Linux and vim, of course!)
What is it that you want Apple to do to make you personally feel better?
Trustworthiness aside, Apple as a hardware company has made many questionable choices that makes me rethink purchasing their hardware. (headphone jack and the touch bar being the most egregious) I don't think I'll be getting the next macbook if these don't get addressed.
This response makes sense. They screwed up communicating the issue of battery life to the masses that apparently don't know batteries wear out. They're fixing it, they're biting into their revenue with a mea culpa price cut, and they're making the OS more communicative of this nuance of phone performance.
That has never happened before, there was no precedent for that, and no way of knowing it was a battery issue. The only solution for most people was buying a new phone.
While Apple always eventually gets to the right response, they can sometimes take too long to do so. In the case of these iPhone batteries, I think Apple's response was relatively timely.
But there have been cases where well known problems took over a year to acknowledge and remedy (like the early 2011 15" Macbook Pro GPU problems).
But even then, my comment is only with respect to the response being timely relative to the problem becoming publicly known.
If you take a cynical view that Apple knew what the side effects were a year ago when they released the software update but chose not to disclose it in the release notes, then the response was not timely.
Of course, what people want is free iPhones. Apple isn’t going to do it just because it’s what everyone wants.
To be fair: what do you expect from Apple? Power to the power users? Because that’s not happening.
On top of that, the iPhone 7, 8, and X make it significantly more difficult and cumbersome to replace the battery. See the iFixit guides. Even with the iPhone 6 you need special screwdrivers and tools.
Thank you very much for sharing your experience.
To be fair, they said iOS upgrade may help fix the problem, and I agree that they were probably just saying "update so I can check that off my list of things to recommend."
We take the underlying computer for granted, but apparently the iPhone can benefit from a clean install to clean out always-running rogue processes.
> Lost in all the media reports is that the throttling only happens at peak system power demand.
Throttling at least occurs during app loading. Apple admits as much and it was true (subjectively) in my experience. If loading an app qualifies as "peak system power demand" your point is kind of lost because loading apps is something everyone with a mobile device does very frequently.
In my own case, everything was slow. Loading apps, loading web pages, whatever. And the difference after a clean install now is huge. Went back and did the same to an old iPad that I stopped using for its sluggishness, and it's usable again.
Complex devices, so there's certainly going to be a complex set of problems, but I think that some of it is due to us taking Apple's message that iOS devices are appliances to heart, whereas the truth is that these portable computers still need mysterious maintenance rituals. It's been impressive, but Apple's still got some work to do to make these things bulletproof.
The degree of throttling that seems to be occurring does seem to be quite excessive. Excessive enough that I wonder whether they've had unexpected battery degradation in the field, or unexpected degradation of the power delivery circuit, or unexpectedly high load consumption or some kind of fault with the SoC.
Either that or they have just pushed the envelope a little too much knowing that their customers are likely to get fed up and buy new phones... hmmm...
If only I knew that replacing battery would make my 6+ usable again I would remain iPhone user.
How is that a thing? Media - you should be able to move. And how much do the apps that you actually use cost? You could apparently afford 2 new Apple phones... you can't be truly locked in
1) Important historical data you can't move out - like iMessages
2) Apple Music - Your curated playlist is just that without actual songs (Of course you can recreate and start from scratch here)
3) Apps/Games - Specifically where the account is tied to your apple account and you have ample progress be it in app purchases or unlocking features on apps (which can really add up)
4) Your family - My entire family, wife, parents, sisters, neices/nephews and brother in law are all on iPhone and we all share the same Apple family plan for music and purchases. We also share location information so we know where each other is at once - This is done through Apple's find friends app.
#4 is the most important one. Because the habit of many individuals has to be changed in order for me to get out. Which is not impossible but it's just a lot of work (teaching my senior parents android? not worth it imo). And this also comes back to having our group messages in iMessage and my family loves going back to reference something or look at pictures we send each other.
You simply behaved exactly the way that Apple predicted you would (preferring to spend money over the inconvenience of migrating your data to Android).
Other than that, nothing should really keep you "locked-in" on iOS. Not even iMessage. You can use WhatsApp or FB Messenger with friends or family. It's not a big deal.
I still like iOS better and don't intend on switching but the only "lock in" I feel exists is the years of sunk cost I have in purchased apps I still use.
I would disagree about iMessage though. I have older family members on iOS that would not use another messaging or video chat app. Our chat experience would simply degrade to stock SMS.
Ok, so what do we do? Sell iphone ((or android phone)) and then.. get what?
So, yes, extracting all of your data Apple is not withholding from you, getting another device, and then selling the Apple devices is what I would start with.
Also, I would keep an open eye for neither Android nor Apple devices. The Librem 5 might become an excellent alternative.
Flashing something like LineageOS (formerly CyanogenMod) is the best way to get started with a lean android os
They might even not publish the source, and if they do, what are the chances that anyone has audited it?
Is that somehow impressive? Every smartphone since 1980 can do that.
>> And I'm free to take my data and move to another device.
So what. People with Androids and Iphones can, and do, move to another device, data included. So what is your point.
The first ancestor of this comment chain is saying, that they were locked-in partly because they couldn't move media out. This contradicts you.
Sorry, you are just making things up. The first ancestor did not complain about moving media out. That is something that you invented.
Btw I do not know what your purpose here is... lying... to get what? Upvotes? Are these really worth... this? Just asking.
The exact quote is:
So, they are locked-in into the ecosystem partly because of media. This directly implies they can't move their media out, for else they wouldn't be locked-in.
I'm not lying, and received no Upvote, still I'm responding. Actually, I think I'm risking downvotes for responding to a rather angry comment without content for the topic of the link. It's simply that you asked, so I answer.
That's funny. I hope you can see how it is funny.
I made a single app purchase in the last 5 years so I don't feel too locked-in, at least other than habit.
> Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.
There we go.
It took too much trouble and too long for it to happen, but Apple is stepping up and doing the right thing.
Actually, the cost of battery replacement is now excellent. If they hadn't screwed this up by not communicating what was going on, I think they could have easily justified $49 - $59.
So I take the drop to $29 as a tangible apology, which I appreciate. (Well, personally, I've already replaced my battery using a $25 kit from Amazon, but obviously that's not viable for the great majority of iPhone owners.)
Another important note is this battery replacement cost only cover the iPhone6 and up. That's only the 2015 release. That's still lubricious. If we had devices as powerful as today's cellphones that cost $500+ in the early-90s, losing support after 2~3 years would be lubricious.
In 2012 I remember seeing someone with the first generation iPhone EDGE (pre-3G). That's right; the thing was like 6? 7 years old? He really only used it on Wi-Fi. EDGE data was painful, but it was still his primary/only phone for another year.
The throwaway economy saddens me, and this move doesn't really do enough to prevent the continuing pileup of e-waste being shipped on boats to China and Africa.
People with jobs I wouldn’t want to do work very hard to bring us these devices, and the earth gives up resources to mine, transport, and shape the materials. Throwing things away when they could last 5-10x as long consumes our precious resources and wastes our collective capital.
Finally I’ll say that a lack of open software support contributes to this. If I could flash alpine linux on an old iPhone, Nexus, or Samsung, I could find great uses for the old hardware. Such a project is now underway (Alpine linux for Mobile), but mobile devices are still a morass of unpatchable secret binaries with glaring security holes.
I know we can better use our resources than to throw a two or three year old flagship phone in the trash or let it waste away in an old drawer, but it will take us demanding more of manufacturers and calling them out for their waste before they take action on it.
Unfortunately, I don't see this changing within our culture of mindless consumerism and a governance system based on what is essentially legalized bribery ("lobbying").
This holds even more true with matters that will cost the company a lot of money while giving no added value to the shareholders, such as those externalized costs by polluting the environment.
Why would any Apple shareholder willingly take a hit to their portfolio just for a "nice feeling in the tummy about having done the right thing"?
Not to mention that with most publicly traded companies there's only one "right thing": Increase shareholder value, everything is optimized around that and pretty much only that.
And sure you can vote people into Congress, but what leverage do you have that those people actually stick to their word once they are there? Imho that's one of the major flaws with most representative democracies: There's only positive voting, you can't "vote out" people who didn't hold up their end, you can only try to replace them with somebody who got more votes and hope he/she keeps their word.
In the end, this is also a question of how do we want our economies to be built: For supposedly perpetual gains and growth or for a sustainability which accounts for the actual scarcity of resources not easily measured and accounted for, like a clean environment.
As far as owning Apple, unless you are a major (read: majority) holder, good luck trying to make any difference because the actual majority holders want the profits, and they are not (as much) concerned about the externalities involved.
Actually they do, if enough of them care loudly enough to organize and push back. Constituent participation in the ACA Repeal debate earlier this year caused the measure to fail. They had to sneak a small, partial repeal into the huge tax bill they just passed. When the dust settles, blowback from that sneak might cost more then a few their jobs.
In practice this basically rounds to zero on most issues, especially over time.
Otherwise, what's the point of Congress if we aren't going to leave it to them to figure things out?
That's the point of my pessimism – modifying your own behaviour does not make any difference. Even if millions of people boycotted iPhones that would still be a smaller loss for Apple than changing how they're doing things, because doing things right is suicidally expensive when most of your customers don't care. An even smaller loss would be doing some marketing to make most of boycotters ambivalent enough to forget the whole thing.
Using Apple just as an example, could be any company or government.
There's a difference between "me" and "we". "We", the majority, could, if we cared. "I", alone or even in a sizeable minority group, can't make a difference, regardless of how much I care.
People can certainly be very self centered, but a big part of this _collective_ culture of either caring or not caring for various things has been manufactured entirely artificially by governments and corporations alike.
Six months ago I would've agreed with you. After getting a touch bar MacBook Pro for a work computer? Not so much. I don't like the ergonomics at all, but I'm more concerned about out-of-warranty costs.
Thunderbolt glitches aside (it used to kernel panic fairly regularly upon resuming from sleep, more so if I had plugged/unplugged it into the TB3 hub), it took about two weeks before the keyboard started acting up. About 50-75% of the space bar actually works. The left command key isn't centered in its bore properly and sticks with some regularity. There's something rattling inside now too.
I'm in the market for a replacement personal laptop and, for the first time, I've doubts about the longevity of the Apple product.
Also recently I finally dumped my old black MacBook off at a electronics recycling place. Apple keyboards have really gone to crap. Yes, the non-touchbar MacBook Pros had really mushy, nasty keyboards... but the touch bar slim keyboard pales even in comparison to the keyboards the polycarbonate MacBooks got.
I've used the new keyboard, and the reduced travel doesn't bother me, but the numerous reports of failed keys to the degree of "I just wanted to clean the fan" level is keeping me away.
My 2013 Air is still an excellent machine though...so is the Mac Mini, if only a cheaper NUC wasn't a better option in every regard other than it doesn't (natively) run macOS. :(
The early MacBook Pros and the aluminum and titanium PowerBooks had excellent keyboards. I put up with the subpar keyboards because the rest of the machine was generally pretty nice and OSX is/was leaps and bounds above the alternatives.
Not sure how nice Apple is being with replacements. My IT department was lazy and just ordered some replacement keys off the Internet for $20/each...
Check out PostmarketOS. It's made a lot headway into attempting to create a single, semi-universal image that can be used on multiple devices.
You know, those reason I carry a mobile phone in my pocket in the first place.
I hope they don't lose focus. Imho having a popular device being well-supported would be a killer feature. A bit like a flagship model, you know.
Or at least that's how it was when I left a couple years ago.
Are you sure? Assembly line production is highly efficient, that's why warranty service usually means "throw way the old one into the refurbish or recycle pile and give you a new one", not "fix your old one"
Both situations benefit from the efficiency of modern production lines, but in the former case that device can be easily refreshed by a lay person out in the real world while with the other phone, the same amount of manufacturing resources went in to a phone that only lasts two years.
No matter how “efficient” our modern manufacturing methods are, using them to make a device that lasts two years uses more resources per unit of delivered utility than using them to make something that lasts 5-10 years.
Also the reason why it’s cheaper to manufacture new than to repair is exactly because repair is not engineered in to the design. If you have to de solder a battery and crack a case to replace a LiPo, it’s going to be more costly than if you just remove some screws and pop out a connector.
The highlevel production may be, but rare-earth mining is incredibly dirty (and some of them, if not sourced from fair trade, directly fund warring groups), and IC manufacturing isn't exactly environment friendly too, lots of nasty chemicals used there.
Of course Apple can get away cheap because of that "people don't even try to recycle" thing. Forcing the industry to do the same thing that happened with bottles (everyone has to accept bottles over certain capacity they sell, and _pay for them_ — though right-wing governments are shuttering those programs) would work wonders, and likely be far better than the romanticised "repairability."
I decide on my own what I want, which is to fix the damn thing if it's fixable and not spend 1000$ on a new one. And to fix it is "far better" than to recycle it, or to have it artificially slowed without explanation and deceived into buying a new one.
Apple is not the company I once admired. Time passes, MS is slightly more ok and Apple is bad. Weird. I wouldn't have guessed in the early 2000's.
Because what, because you say so? I mean, I can say it's far better to dress my phone up in a green skirt and hang it outside my window as a Christmas decoration then. About just as relevant.
"Time passes, MS is slightly more ok and Apple is bad."
You seem to have missed the lesson from the Apple thing: companies ain't your friends.
Here's the excerpt from dictionary.com
arousing or expressive of sexual desire; lustful; lecherous
It kinda defeats the purpose of using the word if no one else understands what it means :)
So "shifty" could be what they were going for, but my sense of the other two words in definition 2 suggests that it's not quite accurate to use that sense of shifty.
I understand fine.
Also, if you must keep using these old phones when they are no longer supported and have known and unpatched vulnerabilities, please be a good citizen and keep them off of our internet.
I still use a beat-up 6 with a wonderful patina and have no interest in upgrading. For me the 6 seemed to be the point where everything was "good enough". Until there's a big advance in what phones are and can do (a bit more than the iPhone X ha), I'd rather just repair what's there.
Also - good to see confirmation id this comment I made recently: https://news.ycombinator.com/item?id=15832402
There is nothing wrong with doing that, but it's possible because you have limited needs.
I also shoot with a EVIL system, specifically Fujifilm’s X system, and while my friends iPhone X I borrowed for a week won’t replace it entirely, it’s on a completely new level for smartphone photography and for the bulk of my photos it really can replace my camera!
Glibly saying “oh but it’s not a real camera and will never replace it” is missing the forest for the trees. Not only can it replace it in a lot of circumstances, it’s also an excellent addition to! Using the amazing screen with my cameras built in wifi makes processing and uploading images out in the field super simple.
I don't shoot Fuji, but I have friends that do and I wouldn't use a phone for processing the results (for software reasons, the best raw converters for x-trans sensors are Capture One and Iridient, neither of which exists for iOS - it would be nice to be able to run a good converter on an iPad pro).
Here's where I go when I need a refresher - Tony Northrup's explanations:
There's a lot of criticisms of his series, but they're often shallow (they don't seem to watch his whole video) and actually end up agreeing with him.
Calling depth of field "bokeh" is like calling focal length "framing".
And anyway with very small sensors you can only get blurriness if you are extremely close to the subject, while 35mm and higher sensor formats allow for MUCH more creativity.
Bokeh is not depth of field. That’s the point.
Yes, small sensors cannot get extremely shallow depth of field. However, shallow depth of field is not bokeh. If you want to say that small sensors cannot achieve narrow depth of the field or massive subject separation or a “destroyed” background or whatever, fine. But don’t call it bokeh because that’s something else.
A lens could yield the same bokeh (blur quality) at f/2 and f/4 even though the depth of field (blur quantity) would be much different.
What would make me personally enthusiastically pay a lot to upgrade would be a blazing fast e-ink display. Or a flexible, paper-like body that goes rigid when you’re holding it in your hand. Or a gizmo you can just keep in your wallet (maybe resting on your finger when you want to project a touch screen on your palm or on a bracelet for your arm).
More imaginatively, I suspect there’s a lot of potential for a new lo-fi platform that makes a different set of trade offs than the iPhone and its imitators. But every aspect of the design and production would need to be nailed though for it to be pulled off. And it would require a bit of a reshuffling of what we expect from our “body computer”.
Only in the house as a backup phone left permanently on charge because the battery is 99% gone.
Even though it's a little heavy, the curves make it feel nicer in the hand to me than any phone Apple has produced since.
I still have a perfectly useable Android with a replaceable battery.
People still upgraded right past it to built in batteries.
With phones that are now waterproof, dustproof, and have powerful CPUs and cameras, the time to replace them has lengthened. I know a bunch of people who have owned iPhones for 4+ years and were very satisfied until they finally upgraded.
I don’t think replaceable batteries were phased out on flagship phones that long ago.
As in, if the mandated lifetime exceeds what is efficiently manufactured one direction they could go is the phone is never owned by the consumer. Its a lease.
Option number two is simply higher prices with replacement costs built into the sale price but not disclosed as the reason for the elevated cost.
Option three, We could end up having devices with reduced battery time so they can use the space in a managed manner to give similar run time over the course of the mandated lifespan. Initially they could increase battery size which normally would give more time but instead limit how much per charge you get to use. (example, my car has 18kw but only 14.2 is usable per run)
So I guess OP could've meant Apple is being a sneak like a snake oil salesman?
(For reference, my current device is a 4 year old iPhone 5S because I like the form factor, and it still does what I need. It's just about getting to the point where I'd like to upgrade it, but that's mainly because I keep running out of storage space.)
Apple is thinking about this, see the Liam robot that takes an iPhone down to constituent parts, and consider that the aluminum, steel, and glass are all quick turnaround raw materials.
It's a start.
This was before the issue was really well-known. They were acting as if I was making it up. But yeah, anytime the phone was below 50% battery life I was in danger of having the phone immediately turn off. In my line of work this is not acceptable. Above anything else I need a working reliable phone.
Devil’s advocate: one doesn’t complain if they buy something the day before it goes on sale at a store. It’s just bad luck.
The real reason why they implemented this extreme method of "protecting" the battery is that they are deathly afraid of what will happen when these older batteries are fully discharged.
(Since figuring that out almost a decade ago, I've been using my own battery-monitor script to see both percentage and health, so it's easy to see what's going on and just how bad my battery has gotten. Maybe the default notifications are better now?)
Because they were hit by lawsuits.
Do not expect that this is a sudden understanding of customers' needs by Apple. They knew perfectly well what they were doing and made the choice to hide this feature. They would not have changed it without these lawsuits.
> So I take the drop to $29 as a tangible apology
I take it as an admission of guilt that they were overcharging consumers 50$ of pure margin for this.
The right thing would have been for Apple to either stop this behaviour or give users the option (retain performance or retain battery life). They're doing neither.
Most users shouldn't need to manage their battery performance actively at all. What's next? Users should manage their own RAM usage? Absolutely not.
They're giving away batteries for free, and giving users more visibility into the health of their battery in an upcoming update. That's the right thing.
"Hey you're battery is going bad. Do you want to [keep the performance] or [save the battery life]?"
Would be too much??
If the battery is in a state where the only solution to prevent sudden shutdowns is to continuosly throttle the system to 50% then my hardware is seriously degraded and someome REALLY needs to tell me that.
At 5% the phone could switch (configurable) to extended battery mode (low power mode) and alert the user.
As the battery ages the user will notice better a faster battery discharge (from 100% to 0%) and not the performance slowdown.
The issue is the device shutting off while there is still charge on the battery, not the battery reaching 0% faster.
“Voltage and mAh are two different, but interrelated, things. voltage is a measure of the electrical power a battery can deliver, while mAH (milli-Amp hours) is a measure of how long the battery will maintain usable voltage at a given output current.”
You can plot different voltage charts as the battery discharges at different stages of degradation (increased Rb). As you know the peak current that phone drains at maximum load you know the minimum voltage it requires to operate. At this minimum voltage you show 0% (or a little higher so the phone can have enough power to gracefully shutdown).
What Apple is doing is slowing down the processor so it drains a smaller current reducing the minimum voltage the phone needs to operate extending the battery life (that also measures the time between 100% to 0%). This way you don't complain that an one year old phone battery is discharging too fast probably because of battery fault or wrong specification. There also a good side effect for Apple of decreased performance perception that induces to premature phone upgrades.
"Hey you're battery is going bad. Do you want to [keep the performance] or [shutdown the phone]?"
Everyone gets upset that their pet setting isn't available, but nobody stops to think about the consequences of having everyone else's pet setting available.
We can argue all day long what is and what really isn't important. The fact is they decided it isn't and the backlash showed quite strongly that it was wrong.
What backlash? This same scenario seems to play out practically every month: Apple does something that generates tons of negative comments from — as far as I can tell — people who don't actually use Apple products (removes the headphone jack, throttles performance for phones with aging batteries, releases phone with minor antenna issue, replaces TouchID with FaceID, the notch on the iPhone X, USB-C MBP, etc.). The next quarter, they announce record sales and continue their absolute domination in terms of both customer satisfaction and profit share in the overall market.
The simple reality is that these things are never as big of an issue as people out for blood make them appear (antenna issue, headphone jack, the Notch), or most consumers actually generally agree with the stance taken by Apple (throttle phones with dying batteries rather than unexpected shutoffs, FaceID).
And honestly? I think they made the right call, even if the implementation details were off. Phones shutting off randomly is something that appears common on Android phones but not on iPhones, and throttling them to prevent this was the right decision to make. Warning that this is occurring is something that, in retrospect, was warranted. But it's easy to see how the teams in question for implementing this could have underestimated the performance impact, the scale of how many phones this would affect, or both. And it's easy to see how adding a warning might have been considered a v2 of the feature, whereas v1 was the quick band-aid needed to ship to prevent a problem that might have affected large numbers of phones in the wild.
In my opinion, Apple has so much goodwill built up from making difficult-but-principled decisions, I'm more than happy to give them the benefit of the doubt. If anything, their response reinforces my belief that they thought this was the right decision from the get-go. They didn't roll back the feature as other companies would have done. They stuck by it because it's the right move for the vast majority of their customers.
If the phone is under warranty, why wouldn't you take it to Apple and let them replace it for free?
Sadly the Galaxies have jumped on that bandwagon.
I still hate it. It was nice to be able to have a stack of charged batteries and not worry about being away from an outlet for three or four days. Especially with a phone that had its USB port melted by a shoddy cable.
If you look at where the battery is currently (https://d3nevzfk7ii3be.cloudfront.net/igi/2oa2QHEoq4Ke16su.m...) there's no way to make the battery accessible without letting you easily open the entire case.
It's just a trade-off, and a replacable battery isn't worth the trade-offs. I 100% agree with Apple on this.
Apple has teams of engineers working on marginally different hues of silver/gray. They can spare a few to figure out a case lock mechanism that doesn't detract from aesthetics. For example, you still need a SIM tray, so hide the latch to release the edge in there. They could be crazy and follow the Android phones that use a combo sim and SD card tray to allow Apple users to add more storage, but then they couldn't charge a 500% mark up on 128GB of flash memory.
I don't understand people that give Apple a pass on clearly bad decisions that could be remedied by a simple 'Advanced' section in the settings or an almost imperceptible compromise on aesthetics (at least way less perceptible than a monster screen notch or the iTumor case).
a. I don't care about a headphone jack, at all; I use Airpods and the experience is phenomenal
b. Consider me crazy, but I actually like my phones getting smaller and lighter
What if Apple is just making a phone for people like me, and is comfortable with those trade-offs?
Does "works for me" work for you as a reason for closing a software ticket?
Built-in speakers and bluetooth are probably the most common audio output cases for me, and I suspect it's that way for most people. It's totally fine and probably a good idea to recognize that and improve the experience on that front.
But complicating corner cases are a definite reality. If you're someone who was treating your iPhone as a digital musical instrument, for example, bluetooth's latency probably makes it a no go for you. But of course, that's too niche, not a market that Apple does or should have to care about, those people should be buying more complicated niche hardware, right? OK, let's use a "normal consumer" example: if you're someone who likes to connect your iPhone to a car stereo, then maaaybe bluetooth will work out for you, or maybe it's going to be an interesting challenge dealing with the auto/stereo manufacturer's implementation. A 1/8" aux input? Just works. And lets you charge your phone at the same time. Or at least it did.
And before someone says "well, get a dongle" -- a dongle isn't "just works." And that's the thing that bothers me so much about this. It's essentially a user-hostile decision for some portion of users, with no particularly compelling upside for the rest of users... but a thin margin of manufacturing savings and a nice accessories/integration play, I suppose. I fully expect that's just business for many enterprises and "just works" is an acceptable casualty, but I didn't expect it from Apple.
But I do now.
> I actually like my phones getting smaller and lighter
Surely there's a point of not only diminishing but actually vanishing returns. Maybe literally. I recognize that's not going to be the same for everyone, but for me "diminishing" started around the form factor of the original iPhone and I stopped seeing any particular utility in shrinking around the 4s.
1. It’s impossible for Apple to make a device that perfectly pleases everyone
2. Not all feature sets are possible
3. Apple constantly makes decisions about which trade-offs to make
Sometimes you’re just not the target market for a device a company makes. That’s ok, and it isn’t necessarily the fault of the company that such is the case, they just opted for a different feature set than the one you would have preferred.
No one has introduced the standard of perfect pleasure here. The standard that has been introduced is one of both ability and ease in regards to what I'd think anyone would agree is a fundamental feature for a personal mobile device: getting audio to route from that device to common output devices or even arbitrary output devices.
If anyone thinks that standard is unreasonable or even not relevant to Apple's market, I'd be interested to hear about that.
As far as feature sets and tradeoffs go -- yeah, that's an argument that I find compelling in a lot of product discussions. But it really loses its power when we're talking about a feature that's been present in every. smartphone. ever. up until the iPhone 7 and non-Apple smartphones since. It's hard to take seriously the argument that keeping it just wasn't possible. Tradeoffs? Maybe. But good tradeoffs mean you gained something worth as much or more as what you traded away. I haven't come across any credible explanation of compelling features (let alone market-distinguishing features) the iPhone gained that required shedding the 1/8" audio jack. If you're in the know on this one, by all means, explain.
Overall, it seems more credible that maybe, just maybe, Apple underestimated the broad "just works" utility of the feature they removed here and actually got this one wrong. Or, possibly, "just works" wasn't a functioning value when it came to this decision.
Add to the fact that they obsess over making their devices beautifully engineered by making them slimmer and lighter to increase portability. The more portable your hardware is, the more you are likely to use it and recommend it to others. Portability helps Apple sell more devices. This has been Apple's focus since Job's return.
A few examples:
1. They were one of the first laptop makers to do away with integrated CD/DVD drives because they saw that fewer and fewer people were using them. The tradeoff here is obvious: they figured that Internet speeds would improve to the point that it would eventually replace 4.7GB DVDs as the standard means of distributing software for most of their customers (read: people with high disposable income). This has happened.
2. Apple was the first to ship a mainstream device (iMac) that supported the USB standard (which they didn't invent). USB adoption helped obsolete older tech: serial, parallel and PS/2 ports.
3. The iPhone obsoleted keyboard-centric phone designs from BlackBerry, Nokia, Samsung etc which were widespread prior to 2007 to a more natural touch-centric interface. Apple had previously launched the failed Newton device but this time they made several complementary investments in the user experience that made them feel confident that touch interfaces had matured enough to become mainstream. Remember that the first iPhone didn't even have copy&paste, regardless, their bet against old tech paid off :).
I'm not Apple or its representative, merely trying to help the grandparent see why Apple would do what they did.
If you are a musician that can actually hear, Bluetooth headphones of any kind are a non-starter. It is mathematically impossible for BT to have sufficient dynamic range and low enough noise noise floor for classical strings, for instance. Bluetooth sets my teeth on edge.
The headphone jack uproar was a tempest in a teapot. Apple saw the stats that either a) people use the headphone that come with the phone or b) they upgrade to wireless headphones. The small group of people using expensive wired headphones can afford an additional $7 permanent attachment.
Yes, Apple prioritizes size and design over everything else. Removable batteries add size, weight, and likely impact the water proof ability of the device. Even when I had a phone that could easily swap batteries I never bought additional ones because they were not cheap and would be discarded when I got a new phone.
I'll also say that I'm happy with the change Apple did here. They failed at communicating it, but I have been on the receiving end of an older phone that would shutdown/crash with plenty of battery left, and would have preferred it to slow down so I could at least use it.
I take pills for attention deficit disorder. I lose stuff. I lose corded and cordless headphones multiple times a month. And hey, I know my inattentiveness to be an annoying end of a spectrum. People have things going on in their lives. Not everyone neatly takes care of their in-separate-ears tiny bluetooth speakers. We're a segment of the market.
They're betting that they can do better without the likes of us -- lose some, earn more from the rest. Maybe their cash position enables them to take such risks.
I imagine a headphone jack must use a lot of space within the case, which creates a lot of hardware design headaches that go beyond waterproofing.
I see some people at my workplace who walk around all day with a full bluetooth headset around their neck (not earbuds, like the big cans type) even when not in use, almost as a fashion accessory or statement. Perhaps you could experiment with those kinds of bluetooth headsets if you upgrade to a new iPhone. Obviously that doesn't solve your headset needs for running though, grumble grumble.
I lose stuff too. I just find it eventually.
Granted, it's harder to lose the entire case, though it's still small enough and made of slippery plastic that can slide out of pockets if you're unlucky.
a. Good luck when you run out of battery on your AirPods, or you loose one, or you forget them etc. It sure is nice to have the flexibility (Not to mention the much higher audio quality with proper iems/headpphones)
b. My X is considerably bigger and specially, heavier than my 6s.
Not an Apple customer (never was, probably never will), I use a Samsung Android, and I wish my phone were doing that performance limitation thing, because I do feel the issues caused by unexpected shutdowns on a daily basis. I constantly carry an extra battery to be able to reboot my phone when that happens.
I'm really interested as to where this issue came from, because before I had the unexpected shutdowns with my 6s that Apple came out and admitted was the battery's fault, I had never had this problem with a previous iPhone (or even in the first 6-9 months that I owned the 6s).
This is not a question about battery life in terms of how many hours the phone can run. This is a question about the phones ability to draw high amounts of power for short intervals.
You know for sure how the power-management code works in every Android device ever produced?
You're literally proving the point here. There's much, much more transparency on the Android side of things. Custom ROMs and the stock Google Android images have been combed over for almost the last decade by loads of different individuals and groups around the world. Now, we surely don't control the Samsung-esque bloatware that they slap on top of stock Android, but there's absolutely no way there's throttling code that lives in Android that we don't know about yet.
Anecdotal evidence of my own: I have a Nexus 5 that's nearly 5 years old now that my kids use daily. It's using a stock Lineage ROM. The battery certainly isn't the best anymore, but the phone doesn't feel different than the day I bought it, and it doesn't crash.
> should have an appropriate remedy
I think a lawsuit is appropriate.
Apple is so lucky that this got noticed and they got called on it. The alternative is that millions of customers would continue to get an inexplicably bad user experience, which would chip away on their reputation in a more indirect but not less dangerous way than facing the press.
But then again, I'm on Android now precisely because of this attitude of hiding information and configuration abilities (I hate paternalism), so I'm not the target market.
Fallacies involved in your response: strawman and false dichotomy.
After they figured out that it's a current draw issue with old batteries that caused it, they would _never_ give you a checkbox option to allow unexpected shutdowns.
This is an engineering issue on evaluating margins properly repackaged as “we’re improving battery life” to hide stability issue caused by bad assumptions on cpu stability across voltage ranges.
> The worst situation is keeping a fully charged battery at elevated temperatures.
> Avoid so-called ultra-fast chargers that claim to fully charge Li-ion in less than one hour.
Time will tell, I guess.
I'm not completely sure if I understand the problems you've had but if your original batteries are bloating, you have a pretty serious problem and I would NOT look at a third-party battery to solve it. I'd contact Apple and go from there. Also, if it's not a model known to have this kind of problem, wrack your brain to see if you can figure out if there's an environmental issue. (E.g., something like the locker you leave it in when you go to the gym in the morning is actually in direct sunlight at the time you go in the season when you had the problem. Not to let Apple off the hook, just pointing out that if you've had two swollen batteries for a model of phone not known to suffer from that, then the easiest solution could be something more proximate to you.)
> We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices.
From their website, linked from the product page:
Your Apple lithium-ion battery uses fast charging to quickly reach 80% of its capacity, then switches to slower trickle charging. [...] This combined process not only lets you get out and about sooner, it also extends the lifespan of your battery. [...] Apple lithium-ion batteries are designed to hold at least 80% of their original capacity for a high number of charge cycles, which varies depending on the product.
Hopefully it stays lower than it was. Maybe $50.
Seems pretty cheap from the worlds richest company considering it's a $5 battery in question that takes minutes to replace. Why could they not offer full RMA service?
And that's really a separate question: should Apple (and other phone makers) include the price of a couple of battery replacements in the initial cost of the phone or not?
That's a fair question, but it's not fair to try to change the answer after you've purchased a phone.
Put another way, if you don't think an iPhone is worth what Apple is charging, then don't buy one.
The reality is that both software and battery show their age and need to be updated in order to keep the device in a good shape, within the specs people paid for when they bought the device.
Apple does a great job with the software part but it could also do something about the battery,without much impact on their bottom line, as someone else said,the battery costs them just about $5.
This practice has to be pioneered by someone and considering their pricing and margins, I think Apple is in the best position to start doing it.
How does your kit ensures it?
if battery total capacity < x % then set max CPU clock speed = x Ghz?
Or whatever KPIs they use like battery wear level.
The current release doesn't say anything more than what was previously known.
It's more like a middle finger to all the independent smartphone repair shops that have been replacing screens, batteries, speakers, LCDs, and cameras for years.
Apple has the resources to subsidize the cost of shipping and labor for battery replacements thus undercutting the Mom & Pop repair shop by a wide margin.
If they don't do it then they're non-responsive.
Them stepping up and going to $29 plus software updates is the way to go. It just took too long, like everything else Apple does post-Jobs.
So I take the drop to $29 as a tangible apology
I'm not a shill, BTW. I was affected by this and think Apple stinks for letting it get to this point. I found out my iPhone 6+ was running at 600Mhz most of the time when it would normally would run at 1400Mhz (going by CPU DasherX). Also, the real world user-experience seemed to be even worse than those numbers, so my guess is there are things affected even more by this than CPU clock.
But I just don't generally expect tech companies to always get it right, especially not the first time. I think this is just being realistic. So for me, the question is, how do they respond when they screw up. I think this response is excellent of Apple, except that it took too long. Knocking some points off for that, it still comes out to "good", IMO.
I think you're being far too generous to Apple. I won't repeat my previous comment on this thread, but the gist is they knew what they were doing, they knew rumors were swirling for years about slowing down older devices, and they certainly knew that slowed devices encouraged increased participation in their incremental update-oriented product roadmap.
There is no reason they couldn't have been transparent about this much earlier and, AFAIK, no technical reason this battery management software couldn't have been released earlier.
Given this context, to say they're just figuring it all out and suggest we should ignore their "mistake" and give them credit because they are now doing the right thing does seem a bit naive.
Let's see what Google says and does instead for their source code:
"We also wanted to make sure there was no central point of failure, where one industry player could restrict or control the innovations of any other. The result is a full, production-quality operating system for consumer products with source code open for customization and porting."
Let's see in terms of Android hardware, what you can get on Amazon that will outperform a $500 iPhone 6s and has better specs.
Those are just two options, both better specs and over $300 cheaper. What is Apple really selling you aside from a status symbol and the feeling that you belong to some unique elitist club?
I don't think I can respond to all of it.
I don't even necessarily disagree with your conclusion -- at the moment, I don't know enough to decide if Apple, all things weighed, is predominantly "good" or "bad", relative to what you might be able to expect from a large corporation. I probably never will.
But if I think it's a fairly extraordinary claim if you think Google is relatively "good". As I see it, for Apple, the iPhone is the product and I'm the customer. For Google, I'm the product and advertisers are the customer. That doesn't mean Apple never jerks me around. Sure they do. But Apple jerks me around when they screw up, and Google jerks me around when they are doing their job right.
> What is Apple really selling you aside from a status symbol and the feeling that you belong to some unique elitist club?
Hm. I've heard this kind of thing before but I just can't see how the iPhone can be conceived of as a status symbol or a sign of an elitist unique club. Hundreds of millions of people are walking around with these phones (and everyone knows this). I realize it can be different in different parts of the world, but in the U.S., where I live, there's no sense of exclusivity or luxury from owning an iPhone, at least not in the middle class circles I run in. In fact, it seems the iPhone does the best in richer economies -- places where it is NOT a sign of luxury or exclusivity. Think about it. I think you're fundamentally misunderstanding the appeal of these devices.
I don't even want to get into AirPods that are excessively marked up pretty much like every Apple accessory and product:
If it isn't about status, then I don't really get why people would choose this path. It doesn't make sense to me. I work in the tech industry and watch people spend $3k all the time for Apple computers and equipment that I can get the same or better specs for half the price by choosing a different company. Maybe I've just never felt it was very ethical to support a business that overcharges for devices that can help educate and provide tools and training to people. I always felt it was the responsibility of companies like this to make their equipment and software as equally accessible as possible, not actively exploit people through social engineering. Not everyone will agree with this, but that is my perception.
Just one more shinny, almost perfect PR reaction... after the fact actually facts which "just incidentally?" helped the sales of newer/replacement products?
That does neither give money back to ppl. who actually replaced their phones for big bucks "because it was slow" nor undoes the unnecessary waste, tactics like this produce, in which waste I guess the Management-Team of the company would not like their children to play in.
We know, we know totally unintended... "the corporation" says after being caught.
It's simple: gauge your internal enterprise tendencies towards the right-thing-to-do-by-default (in some countries by-the-law btw) or pay up big time.
It's new kind of mass-market tech news too; vw and other car makers, now apple, many more to come:
very nasty tricks we benefit(ed) from and got caught doing.
Nope. I don't want "visibility into battery health". I want a damn toggle to undo this stupidity. This is just a cash grab plain and simple.
The physical battery costs Apple about $5 to make (https://technology.ihs.com/api/binary/595761), and probably no more than $5-$10 to ship and install. They're profiting off of their own screw-up and spinning it as a kindness.
Lets say this gives them an extra $15 profit per battery replacement. I don't think that will balance out the people who now will hold off an extra year to upgrade.
As soon as this kicks in, I will be in line at a Genius bar to get my wife's 7 Plus battery replaced. This should hold her over for at least one more release cycle, possibly two. She was otherwise going to get a new phone in 2018.
People are letting them off the hook too easily. I don't believe having even a perceived legitimate reason to slow down the phones explains why they didn't own up to it earlier. In fact, seems all the more reason they should have explained it, especially given the rumors that have swirled for so long.
In short, they certainly benefitted from the upgrades encouraged by the slowed phones, and it conspicuously complements their philosophy of releasing incremental upgrades to customers, which means they were certainly motivated to provide that extra nudge. I have trouble believing that's all coincidence.
They've had it their way on the front-end and profited handsomely. Now, on the backend, they are dictating the terms of their own penance. Pretty sweet deal for Apple.
* Do nothing and people's phones degrade over time with an ever shortening battery life.
* Slow down phones so that people still get a full day charge with less battery.
Option B seems like it enables people to keep their phones longer when performance is annoying but battery is a showstopper. A notification might have been appropriate when it happens but then people would still complain that Apple is pushing users to replace their batteries.
Better is worse?
I'd say "transparency is better". They should've done years ago what they're now doing, especially given the rumors that have swirled about phone slow-downs for so long. By not addressing them when they knew them to be true, they were tacitly denying them or--and this is a very generous read--at least denying even their concerned customers the right to know.
>people would still complain that Apple is pushing users to replace their batteries
You seem to be suggesting that purposely deceiving customers is better than being honest with them and having them think they are being deceived. I don't see a moral universe where that's the right choice. At the end of the day, that argument essentially says that a company is right no matter what it does, as long as it can get away with it.
From a technical perspective, their scheme was certainly explicable, as evidenced by the fact that so many people are willing to accept it now. So, they could've just as well been forthright years ago and taken precisely the same approach they are taking now, without having to be "caught" first.
But, in the meantime, they enjoyed years of upgrades, many of which can reasonably be assumed to have been at least partially incentivized by performance issues.
I don't think you have to be a conspiracy theorist to find this a little too coincidental.
So if Apple is doing this to sell more phones they're not doing it as well as they could and it's more effort to do this than to just do nothing. Hence I am suspicious that this is their true motivation.
Or have people decide that they don't want to buy another expensive Apple phone that "expires" so quickly.
We can theorize about elements of their execution, but the question remains open as to why they opted not to simply tell customers that they were doing this wonderfully benevolent thing for them to extend the life of their phones? And, the idea that they were concerned customers wouldn't believe them doesn't wash. It's just not a sound-basis for a corporate decision like this. And, if that were the case, then why would they expect customers to believe them now?
They created the "problem" in the first place, and chose to clandestinely solve it in a way that happens to benefit them.
I'm going with Occam on this one.