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This Internet / Web software services weakness goes all the way back for Apple. Jobs was constantly frustrated at how mediocre Apple's results were in that area (in my opinion I don't think he was very good at cultivating that area in terms of his expertise or skill).

It's extremely difficult for a company to be good at many things. I'd be skeptical there's anything Apple can ever do to be good at their hardware object core (hardware + OS) and Internet services. iTunes has sucked for years, they either don't care or can't do anything about it. How did Spotify take the lead in streaming services? Why didn't they understand to acquire Netflix for streaming when it was tiny? Same fundamental reason, Apple isn't very good at Internet services.

Siri, iTunes, streaming (which is doing ok), Apple Maps, MobileMe, Ping, these are all the same problem. They mostly got the App Store right, to their credit.




For me the App Store is one of the worst apps on iOS. Just look at how many complain about its poor search results. I just skip them and use Google to search for iOS apps.


Apple really didn't get it in the Jobs days. For quite a while, Cupertino's built-in Google Maps app sent traffic to two Netscalers in California that Apple managed, no matter where your iPhone was. That was definitely not Google's idea. As you can imagine, hilarity of all kinds did ensue.


One way around that would be to start a new subsidiary that is mandated to focus on services, hire good people to run it, dont list it till its profitable and support it financially. Atleast that is one way to overcome the too big to innovate type weaknesses.




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