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Joel had an article on "commoditizing your complements": http://www.joelonsoftware.com/articles/StrategyLetterV.html . Of course we want to commoditize data, to raise the value of hackers (raise the expected return from hacking). On the other side, data companies want to commoditize hackers, to raise the value of data... a process we are sure to resent.

Absolutely, my first thought on reading this was "Why won't these data companies understand they should throw away their business so us coders can make some money?"

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