It states that right near the beginning of the article.
I'm cynical in a different way, though. I see this article as the sort of turgid content that dominates tech media: Take some product or behavior that's new, act like it's scary and milk some content out of it. The title itself is simply ridiculous -- the regrets seem to be that the product is exactly what it is held as.
It isn't for me. For some people heavily invested in the Amazon ecosystem it might be a fine compromise.
Skilled technical people don't write for publications because the pay is terrible compared to even an entry level tech job. The best articles I see anymore are by guest writers who do work in industry but wanted to write an article for whatever reason.
Previously I had a few sites that I visited daily to read tech news. Media properties where writers tried to keep a constant supply of entertaining and illuminating articles that I give attention and focus to, even if superficially not interesting, because I have trust that it's worth my time.
Now I instead rely upon social news and even Facebook feeds to supply the more interesting articles, filtered and crowd "curated". In that gaudy world, you need to show your legs and hoot and holler to get attention. So we end up with this sort of media. We see the same thing with blogs where many of us abandoned subscriptions and readers and just assume that the good content will percolate into our view.
I don't think I'm alone in this behavior, and it has been negative to the whole.