I did enjoy reading this though, because learning more about their creative process helps me appreciate them that much more. It now makes sense why the Jackie Chan video was amazing - it was a 150 hour labour of love from knowledgeable professionals who spared no effort.
For me, watching this channel was more than just an enjoyable 10 minutes - it helped me understand and appreciate film for the first time ever. I could always say that I loved the opening sequence of Pixar's Up, that it brought tears to my eyes, but I could never express what made it so special. Tony and Taylor gave me the vocabulary and the ability to do so, and I'm forever indebted to them for that alone. Thanks guys.
At 9,000 views society is leveraging 10 units of consumption for every 1 unit of work.
So big YouTubers who get on the order of a million views per video and spend an order of magnitude less time on the content are producing entertainment at an approximately 10,000:1 ratio. Ten thousand hours of mindless consumption for each hour of work they put in.
I'm uncomfortable with this characterization of consumption. I'm not doubting that most consumption is passive, but I think its a bit unfair to most people. Even creators, including in this case, Tony and Taylor are consumers 99% of the their lives. Nor is consumption a bad thing - watching Every Frame changed the way I think - which is great.
I was explicitly not talking about Tony and Taylor I was talking about creators who put in “an order of magnitude less effort” and get a million views per video.
Much of that content is mindless. Not all. And I’m not judging mindless entertainment. Mindfulness is one thing, not everything. But I think it’s a fair characterization of the typical in the segment I described. It’s worth noting that to get to that level of viewership you typically need to be producing very consistent content daily.
For others interested in similar channels, here's my list:
Lessons from the Screenplay: https://www.youtube.com/channel/UCErSSa3CaP_GJxmFpdjG9Jw
The Film Theorists: https://www.youtube.com/user/FilmTheorists
Beyond The Frame: https://www.youtube.com/channel/UCZ7g7HfH1gWmhgxW47IcW7Q
Movies I Love (and so can you): https://www.youtube.com/user/MarcusHalberstram88/featured
"I spent about a week doing brute force trial-and-error. I would privately upload several different essay clips, then see which got flagged and which didn’t. This gave me a rough idea what the system could detect, and I edited the videos to avoid those potholes."
It is amazing the hoops people have to go through to enjoy the rights provided by law.
It would be interesting to know what they found about where the boundaries lie and how this compares to the "traditional" approach - sample clearance. I'm fairly sure that if you tried to get approval for using lots of micro-clips it would be incredibly time-consuming, prohibitively expensive, or both.
But approval is not needed. These videos are pretty much textbook examples of legally-protected fair use of the content they discuss. The labor necessary to get such content through the gates at YouTube is stifling others who can’t dedicate the kind of time needed to skirt their overzealous copyright protections.
I mean, obviously? The choices are: pay the money, or accept the limitations of a free service.
> cease-and-desist letters
It's an imperfect system. I wish that there were fines for making false IP claims.
A huge percentage of the Internet is the same information, repeated over and over again. This is especially apparent on film websites; they call it aggregation but it’s really just a nicer way to say regurgitation.
I'm happy that both of them finds happiness in their new jobs and location.
> So that it wraps when you have a long line, so that it wraps when you have a long line, so that it wraps when you have a long line, so that it wraps when you have a long line
Instead of like this
so I have to scroll horizontally to read beyond about 120 characters
I think this is increasingly a problem, and various forms of clickbait make it worse. As does the counter-trend of demanding sources for everything. Where only online sources are acceptable.
The 3d-ness of VR makes it easier for people to maintain a persistent mental model of a virtual environment than that which can be presented through a single screen, and that facilitates the presentation and navigation of complex structural information in 3 dimensions.
Cheap production. These companies eat copyright problems for breakfast. Documentary series seem to be popular lately, and Every Frame is already a well-known name.
> We didn’t care about cheap or fast, we cared about it being good. [...]
> If we sold the channel to another company, or partnered with some network, then we would no longer control the triangle. And guess which of these three things would get sacrificed first?
Edit: added exact quote from article
There's podcasts with less reach than this channel that easily make $100K per upload in revenue.
The impression I got from the postmortem was that they just got tired of the format and wanted to do something else.
Between copyright issues on YouTube, getting around that by working with a big partner that would sell their content, and getting donations on Patreon, they never seemed to have considered selling access to high-quality content for a fee without partnering with someone.
I listen to several Podcasts that have something like this as a monetization model, i.e. some sort of paid-for premium content or content exclusively for subscribers.
I feel the field of video editing and clipping needs a solid dose of machine learning and other software magic. In the future, creators like Tony and Taylor will collect clips and start talking. And the software will edit, transition and even reorder clips to match what's being spoken and what's consistent with the style of the channel. Suddenly that 8 hours of editing per minute of video will go down to 8 minutes. So get on it Adobe: make editing great again!
PS: I fucking hate medium. How does shit like this even happen? https://imgur.com/UVdXKxk
I may have just begun a marathon. I don’t know. I had work to do today.
I'm going to marathon today too (but I had no work to do).