Did you read the forgotten link I posted? The whole point is that we used already discovered concepts, with modern technology, to solve any bad habit. The market was and is wide open.
It's connecting multiple different technologies to attack a wide open market space. Think: smoking, drinking, gambling, oversleeping, getting over your ex, overspending, unhealthy eating, etc.
If that isn't blue ocean strategy then I don't know what is.
A digital rubber band is not a "blue ocean idea".
http://articles.chicagotribune.com/1991-09-02/features/91030...