| ||Ask HN: We just launched. Should we rework our messaaging?|
3 points by luxative on Aug 3, 2010 | hide | past | web | favorite | 12 comments |
|We've finally got our alpha out of the door - but seem to have some very basic issues with our messaging. Any help is much appreciated...|
Our app (http://www.eyesandfeet.com) helps US based local businesses understand and use social media like Facebook & Twitter. Our 'pitch' is "Social Footfalls for your Local Business".
We're increasingly of the view that footfalls, notwithstanding the fact that we've seen it used in some blogs & articles, is NOT a common enough word in the US. Considering that US based local businesses are our target, we probably need to rephrase as "Social traffic for your Local Business" or something of that sort.
So, is 'footfalls' commonly used or should we rework on our messaging? Thanks!
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