How would I fix it? 1) create a setting that allows people to turn it off. 2) Don't hide or delay the skip button. 3) Make them really previews. Previews do a good job of intriguing and entertaining. Some of Amazon's ones just feel like ads which more just tell you that something is available - I'm thinking of The Tick ones in particular. 4) Don't repeat a preview within a 36 hour window. When a preview is new, it can be interesting. Even an ad can be interesting once. When I see the same ad over and over and over, it gets ridiculously annoying. One of the worst things about online video ads is that I can watch a show and get the same ad 10 times in an hour. I've watched HGTV and gotten the VW-man-cave ad literally twice in a row during the same ad break. The ad stops and then it starts again because it's the next ad. Amazon isn't as bad as that, but I don't want the same ad for the same content starting every episode I watch. I've seen it, don't beat me to death with it. 5) Also mix in some previews for non-exclusive content. Amazon has Indiana Jones. Throw in a preview there. Show people your library.
Still, one ad for another piece of content doesn't feel the same. Once in the program, there's no interruption. Amazon isn't making money by you watching more content (unless you count continuing to pay for Prime because of its value).
I often appreciate good previews. It's something I think can be missing. How do I decide to try a new show? I really want a good preview that gets me interested. Shows can start slow, but a preview can show me that I should try it.
Again, I think there are some adjustments that could be made to make them less annoying and possibly even welcome for most people. I think the biggest problems are the annoying ad-like properties - delaying the skip button, repeating the same preview over and over, etc. And I think if you allow opt-outs, that's more than fair.
If I were guaranteed not to see the same preview more than once in a 36-hour period and there was no delay on the skip button, I'd keep them.
According to Techcrunch, this is false.
So instead I keep torrenting everything I want to watch (using a RSS feed to download TV shows automatically) and I end up with better usability and a much better selection than legitimate services for zero kopeks. No DRM, no shows randomly made unavailable (or missing seasons) because of licensing shenanigans. No need to worry if it'll be compatible with $device.
I even torrent shows available on Amazon Prime Video because I can't be bothered to use their crappy webplayer instead of kodi. One day I'm sure we'll have a "spotify for video" and I'll subscribe to it. In the meantime I can't be bothered.
Contrast that with Netflix where if the videos not available on streaming you can usually get it in the mail as a DVD.
Here's what you should have done: get a TV or a dongle with DLNA support. Then your PC will show up as a source and you can play any goddamn thing you want. Or you could have got a TV or a dongle with android on it, then you could have just downloaded Amazon's app.
no "official" way at least
What? Pretty much every other video app/player I can think of works with chromecast.
Netflix works on just about every device you can watch video on. In the living room, that includes everything from the latest top-end game console (e.g. Xbox One X) all the way to inexpensive streaming sticks, cable boxes, etc.
Some streaming services work on a limited set of devices (partly because they likely have to re-implement their app for each platform). Amazon Prime, Hulu, and HBO Now are examples.
While it's true that Amazon collects about as much data as it is able to, there's a big difference in their intentions when compared to someone like Google or Facebook.
In the end, it's obvious what Amazon's motives are: they want you to buy more of their products, or more of other people's stuff from their store. The data helps them improve their products and services so you pay them more money. Personally, I'm okay with that because their incentives are aligned with mine: if they make more stuff I want, then I'll pay them for it.
Note that I'd argue the same way about Apple and Microsoft.
On the other hand, it's not clear what Google or Facebook want from you. Their incentives are not aligned with their users because their money comes from advertisers. It's the advertisers that are their customer, not the users. So I'd put Amazon in a completely different class from the Google and Facebook.
But this ad-supported Amazon Video starts to change that, because any money they get from this is shifting their interests towards advertisers and away from customers.