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Demand isn't some objective force! It is heavily affected by advertisement, culture and corporations strive for profit.

It could have taken another direction. We increasingly saw the embedding of the page Like button as we saw the decline of "Subscribe" button for RSS. So we moved from an open protocol and an ecosystem of "readers" to a propietary "protocol" and fenced-off news feeds.

I don't think the lack of incorporating ads in an RSS feed was a reason either. I think google just passively responded to the rise of blogs/rss with tools like Reader/feedburner/adsense-in-feeds, they didn't push for the greater vision that RSS implied. I think open protocols need time, and we didn't get the time we needed before Facebook arrived...

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