Content not wrapped in ads, isn't good for business. Period.
The creativity unleashed by hackers with unfettered access to Twitter's RSS payload was legendary.
I loved RSS. I still do. I still use Shaun Inman's Fever RSS every day. It is really unfortunate that he has discontinued it, the guy is an artist at the highest level, but I get it.
RSS would be all but dead today if it wasn't for Wordpress's universal support of it. Major props to Matt Mullenweg and everything he stands for.
It should have become the backbone of the web and Dave Winer and Aaron Swartz more celebrated for it.
Instead it is just a footnote. A story of a time before everything digital was wrapped in glorious, money making ads and companies discovered charging for API calls as a business model.
Because reading from an RSS source required you to have an RSS reader of sorts and there was some configuration required on the users' part - Install a client/setup an online tool, this was an extra (rather complicated) step as compared to say, simply going to Facebook and subscribing to a page you like with the click of a button.
Now, I'm not discounting the possibility it may have been killed strategically by the internet giants, because it's not in their interest, but I do believe Google Adsense (at that time) did allow you to publish ads into your RSS feeds somehow. So, maybe they killed it because of poor adoption rates and the configuration required to setup one?
It could have taken another direction. We increasingly saw the embedding of the page Like button as we saw the decline of "Subscribe" button for RSS. So we moved from an open protocol and an ecosystem of "readers" to a propietary "protocol" and fenced-off news feeds.
I don't think the lack of incorporating ads in an RSS feed was a reason either. I think google just passively responded to the rise of blogs/rss with tools like Reader/feedburner/adsense-in-feeds, they didn't push for the greater vision that RSS implied.
I think open protocols need time, and we didn't get the time we needed before Facebook arrived...
Up until a few years ago Safari supported RSS natively: there was a button you could click and a native RSS url would open in your browser that you could read and filter and everything.
Nowadays the alternative in Safari is "reader" mode, which removes all the website styling and leaves just the main content and also the notifications API, which allows you to subscribe to a site (if they support it) and get notified of new content without even opening your browser.
I didn't really use RSS and don't use the replacements either. I really like the idea of RSS and I think it's worth implementing for people who like it, but I never found it useful for myself.
>I still use Shaun Inman's Fever RSS every day
Preciseness of language. The reports of RSS demise are greatly exaggerated.
Most sites, even those NOT using Wordpress, still publish RSS. This includes every major platform that I can think of.
Shopify, Magento, Blogger...The list goes on...
Every website I've tried to subscribe to has had a feed of some sort that Feedly can pick up. I don't think RSS is dead at all.
RSS is actually a great, sustainable way for independent bloggers to deliver targeted ads to their readers. Daring Fireball comes to mind, but there are many other examples.