http://www.custdev.com/ - Learn how to do Customer Development, an essential component of the Lean Startup philosophy. Learn how to: Find prospects and how to approach them, Develop and iterate your "Minimal Viable Products" (MVPs), Segment markets, position products and when to pivot, Validate before scaling"
http://www.lulu.com/product/paperback/startup-lessons-learne... - "Written by Eric Ries, one of BusinessWeek's Best Young Entrepreneurs of 2007, Startup Lessons Learned is a collection of 128 essays originally published at StartupLessonsLearned.com from 2008-2009. Each essay, or blog post, is unmodified and presented chronologically, rather then thematically, so that the reader can see ideas develop over time. Eric Ries provides actionable insight and advice on how to build successful products by listening to and learning from your customers. Startup Lessons Learned is a must-read for anyone trying to build a company in this new economy."
The E-Myth Revisited. It's not specifically web related, but it's a great book (with a cheesy pie shop metaphor) on how to start a business that is a system you own rather than a business that owns you.
I cannot recommend enough "Founders at Work" by Jessica Livingston.
It is a series of interviews of the founders of companies like Apple, Paypal, etc about the very very early stages of their start-up before they ever knew they would be successful. It is a great book to read both for motivation and for lessons learned.
The problem with the interviews is that those early days are colored by the fact that they were successful. It would be interesting (although impossible) to have interviews before they actually reached measurable success.
This isn't a technical book, but can really get you motivated to succeed reading the stories of previous successes! It also gives a bit of an insight into the internal workings of a start up in the early stages. It highlights networking as an important factor!
These won't necessarily teach you how to do it, but reading them definitely helped motivate me when things got slow. Hearing the experiences and successes of other startups/founders always gets me excited to get to work.
- Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold.
- Getting Real: The smarter, faster, easier way to build a successful web application by Jason Fried, Heinemeier David Hansson, Matthew Linderman.
These books top my list of MUST READ for web startup.
Customers.com is very useful if your web company is more service focused. It teaches you how to target the right customers, own the customers total experience, streamline business processes that impact the customer, provide a 360° view of the customer relationship, let customers help themselves, help customers do their jobs, deliver personalized service and foster community.
Getting Real is more for code monkey making their own stuffs. This one I hope for all my bosses to read it. :P
Free - Chris Anderson;
4 Steps to Epiphany;
Founders at Work;
Crossing the Chasm;
Loosing My Virginity - Richard Brandson;
Good to Great - Collins;
Entrepreneurs guide to Business Law;