How we generated almost 9.000 visitors with €478.34

[rolfos]

https://www.stackfield.com/blog/how-we-generated-almost-9000-visitors-with-%E2%82%AC-478-34!-52

[onion2k]

If your conversion rate was 80% then this is amazing. If the conversion rate was 0 then you wasted €478.34.

This is why visitor count is terrible metric. It doesn't tell you anything useful.

[rolfos → onion2k]

The main purpose of this campaign was to increase brand awarness so the conversions metrics are not as relevant as in performance marketing.