I know that for my own part, a lot of what I blog when I blog tends to be motivated either from increasing my professional visibility or because it's something I spend time doing anyway and where I figure I it'll be useful to someone (I know I've done it right whenever I find my own blog posts in search results a couple of years later and they answer my question)
And it works, depending on who you are trying to reach.
I know that this article has me completely convinced that Jay could be extremely effective assisting with any of my projects. Much more so than any Ivy League diplomas, years of experience or lack thereof, glossy brochures, testimonials, or other conventional marketing tools. And it's significantly more effective than any FizzBuzz quiz I could administer to potential candidates.
For all the foibles of business politics, expert opinion from within the organization is extremely persuasive when it's available (though an organization that really needs Jay's services because they have no internal experts would have a hard time using this article).
Also people like to talk about their interests and work. I don't see a lot of my own writings being about profit. My interest in them existed well before they helped me get into this profession.
> As an embedded design consultant
I know that for my own part, a lot of what I blog when I blog tends to be motivated either from increasing my professional visibility or because it's something I spend time doing anyway and where I figure I it'll be useful to someone (I know I've done it right whenever I find my own blog posts in search results a couple of years later and they answer my question)