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Red Hat is making pretty good money supporting GPL'd software, over $700 million in FY 2010.

that's support. I'm talking about selling software. There's a difference.

What is the difference? Is it possible for the difference to not matter?

Selling support implies that your software needs support and beyond needing it, your users need the support enough to pay for. This creates quite a disincentive to make your software intuitive.

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