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> There is no company that tries to fix the internet in the profound way eyeo does

Which issue is fixed by "acceptable ads" in a better way than a plain ad blocker that has no exceptions?

The former tries to "mediate" between ad providers and users, while the latter is an actual "user agent" in every sense of the word.

Maybe it is just me, but I don't see any shortage of the former. And I'm missing the latter one in many aspects of the internet. NoScript, uBlock origin and miniwebproxy[1] all are just first steps to fix issues which browsers (in the sense of real "user agents") shouldn't have in the first place.

[1] https://www.tedunangst.com/flak/post/miniwebproxy

> The reputation they got are based on stories created by the ad industry, and yes, obviously they hate eyeo

Not sure which stories you allude to. I'm not aware of any such stories, being placed by the ad industry or any other entity.

However, I am aware of much criticism that is based purely on their business model, by well-known people far away from the ad industry, without involvement of any additional stories.

> and yes, obviously they hate eyeo

Almost nobody feels sorry for the ad industry, but it is quite a far stretch to argue that we (i.e. the ad targets) should like Eyeo because they are the enemy of the enemy.

Maybe my perception is wrong, but all people I know don't care, because they just see different flavors of shady businesses that happen to step on each other's feet.

What's noble in being involved in that game?

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