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The web browser extension part makes sense. In order to handle payments completely automatically without user intervention, there needs to be _some_ piece of software that keeps track of what users are engaging with and handles payments based on that. Makes perfect sense to use a browser extension for that.

Same goes for the association with Adblock Plus. Both of Adblock Plus and Flattr are aimed at fixing the basic monetization strategy used on the web. Adblock Plus does it by removing overly intrusive ads while leaving less annoying ones, whereas Flattr aims to replace ads entirely by just paying the sites you visit directly.

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