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That's with a 5-cent CPM and a 50% block rate. Those are laughably conservative numbers. The actual numbers they could pull would be massively larger.

Just wondering, thanks for letting me know.

I have no idea what constitutes normal ad rates for a site because all the projects I've worked on have been pathological cases in either direction.

What would some realistic numbers for something like Reddit be?

Maybe a $0.50 CPM * 4 ad units/page * (1 - 0.25 adblock rate) * 14.3M/1000 = $21,450/day or ~7.83M/yr

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