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Reddit's actual CPM is 8$. One of the admins said that Conde wants to keep it a premium brand and they don't actually set the CPM. I'll try to dig up a link. It's also why there's tons of cross reddit advertising, and adverts that are paid are only seen for a tiny bit of time.

I'm really interested in hearing more about this. Were you able to find a link?

Pretty depressing seeing comments like "Also there is no way a website has a $8CPM" and wondering why people who don't know what they're talking about keep on talking. I sell at double that rate for smaller sites on a daily basis ;/

Coincidentally, I'm running a site and I'm having lots of trouble finding people to pay more than peanuts. I just got my first deal for $2 CPM for a pretty damn targeted site.

http://www.thathigh.com - got any tips for me? how do you usually pursue direct advertisers?

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