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I think that "passive income" is a misnomer, or at least, not very useful. I find it more helpful to think in hourly rates, since you're always putting in time for something.

If you spend 100 hours setting up a website, and over the next 5 years you never touch it and you make some money, some would consider that "passive". But really, you put in 100 hours, and made $x from it.

I think people are really looking for high ratio of money to time spent, not something that is truly "passive".

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