First of all, I wouldn't consider Toutiao content to be "quality content", as the article says. It's still pretty much all "soft news".
Secondly, this 100% engagement-driven algorism of content recommendation doesn't serve to inform readers in any meaningful way, as a proper News app should do. But rather, it just makes ppl keep clicking and wasting their time.
There was a whole chain of separate departments dealing with proletarian literature, music, drama, and entertainment generally. Here were produced rubbishy newspapers containing almost nothing except sport, crime and astrology, sensational five-cent novelettes, films oozing with sex, and sentimental songs which were composed entirely by mechanical means on a special kind of kaleidoscope known as a versificator.