Facebook and Google can say the same without lying. Apple's iAd is the ad-network and Apple sells the categorization (male, 14-21, likes dogs) of you based on your personal information. As do G and F.
So it's basically PR double speak.
If the argument is sound, the question instead becomes: Did their privacy focus start at that date, or did the iAd business case evolve into something else?
That iAd was discontinued is the wrong focus. I want to know whether they actually care about privacy, since there is so little insight.
The whole document reads like novlang and PR marketing propaganda.