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This reminds me all too much of Coffee Equipment Company which back around 2005 built the world's greatest coffee machine, Clover. Unfortunately, at $11k per machine even Starbucks, after buying the company, wasn't able to find a profitable niche for it. Clover machines were, are, beautiful machines that are able to repeatedly and dependably turn out genuinely great cup after great caffeinated cup; the problem is that it was a solution in search of a problem, much like Jucero.



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