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Why are high-usage users "low profit"? They charge you money for every megabyte of data you use and every minute you are on the phone.



Even for the 2gb data plan they will be expecting a certain level of breakage (use under 2gb, which is charged but never used).

The same is true of minute bundles. Users which go a lot over (and pay per minute) are fine, users which are a lot under (and still pay for the bundle) are fine. Users who are averaging use of 80-120% will probably be costing the provider more than they pay.


Don't most people just have an unlimited data plan?


AT&T does not offer an unlimited data plan anymore.

On Sprint and T-Mobile, yeah, we have unlimited data plans.


AT&T doesn't offer an unlimited plan anymore, but all the existing users are grandfathered in. They get to keep their unlimited plan as long as they continue to renew it. Most of the people who want an iPhone on AT&T have already got one, so it's not like there are many people left to join and start using a ton of bandwidth.

If Verizon were to offer the iPhone, a lot of the AT&T users with unlimited plans who are using a ton of bandwidth would jump to Verizon, and, if they were to try to return to AT&T, wouldn't be able to obtain an unlimited plan.


Previous unlimited plans have been grandfathered in, so it's probably safe to say that most iPhone users have unlimited data plans.




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