Also, I would recommend following journalists rather than news outlets.
But I really can't see WSJ or NYT creating clickbait personality quizzes just to fund their business.
The NYT site The Wirecutter makes it's money from affiliate codes. Before that happened, I would have doubted that the NYT would ever look for money by linking product reviews back to Amazon.
If the NYT doesn't stabilize and Buzzfeed continues to grow, I could see Buzzfeed buying the Times as a more respected place to publish serious stories.
That probably won't happen because I think the NYT is in decent shape today.