I get a lot the crypto hate you see around here, there are some real problems in the space right now. But facilitating micropayments for online content is extremely low hanging fruit with the tech, especially if the US tax exemption for txs under $600 goes through and browser integration happens.
Brave Browser / Basic Attention Token is one of the few groups in ICO-mania-land that is trying to solve a real problem, and they're focused on this one. It's led by Brendan Eich, former Mozilla CEO and original Netscape dev. Worth checking out if you are in publishing.
If not then cripto currency's don't actually solve this problem.
> Once a user enables Brave Payments, the Brave browser automatically and anonymously keeps track of the publisher sites each user visits. The more times that a user visits a site, the larger the proportion of the user’s monthly contribution is “ear-marked” for that publisher. These funds grow as new micropayments are added. When contributions for a publisher exceed $100.00 USD, an email is sent to both the webmaster of the site and the registered domain owner from your WHOIS information. The email explains how to verify the ownership of your website with Brave Software.
I really like this implementation, because it avoids the chicken-egg problem that other solutions like Google Contributor have by not requiring the publisher's cooperation in order to work properly. Visitors on Brave don't see ads, period. Publishers can choose to collect money from Brave users if they want, but that doesn't change the experience from the user's point of view.
It's super fast and very modern. Much faster than the live release of FF