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I was shocked that they seem to have got away with bundling a video service almost nobody wanted with a loyalty program for their near monopoly on online goods.



That's exactly the behavior the EUs anti-trust laws are designed to stop. And every time a company gets sued/fined for breaking them there's an outcry. Well .. that's what happens without such laws or if they aren't strictly enforced. We'll see if Amazon finds themselves on the wrong side of an EU anti-trust probe in the near future.


The bundling continues, they have now also bundled in "twitch prime" including a free subscription each month.

The old twitch prime ('turbo') no longer exists.

Am I happy that I suddenly have a free sub? It's nice to have but it worries me that more and more services are bundled until the point where Amazon Prime is no longer a luxury but there is so much bundling where the price isn't worth it for any given service but there's no alternative.

If it heads down that route then it'll take something drastic to break it up. It took the internet to break up cable tv bundling.


> m I happy that I suddenly have a free sub? It's nice to have but it worries me that more and more services are bundled until the point where Amazon Prime is no longer a luxury but there is so much bundling where the price isn't worth it for any given service but there's no alternative.

Rest assured, that is precisely their goal:

"Our goal with Amazon Prime, make no mistake, is to make sure that if you are not a Prime member, you are being irresponsible," - Jeff Bezos

src: http://www.businessinsider.com/amazon-ceo-jeff-bezos-says-it...


I don't think it will take that much to break the amazon subscription model. Netflix is doing fine, Spotify is doing fine, and I'm sure other niche subscription services will continue to be made.




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