For example: Men are <10% taller than women on average. But if you look at a largish group, the probability that the tallest person is a man is ~99%. With a bit of writing skill, that probability can be used to make the difference seem like 20%, 40% or even more, whatever the writer wants.
An internet poll suggests that Rick Astley's "Never Gonna Give You Up" shall be the new US national anthem.
The sampling bias is that everyone who doesn't use a computer often probably never came across the poll