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We'd beeen using AMP at the publication I work for since late Oct 2016. I finally got around to comparing AMP vs non-AMP performance in Jun 2017 and in _every_ case I could find in Search Console, our site version was outperforming the AMP counterpart on mobile, most notably in search position and conversions. AMP was causing problems in other ways (tons of external calls, which were stressing our servers), so it was a good excuse to ditch it. Eager to see what the results are after 90 days of AMP-less traffic, but so far it's a relief not having to worry about it. It's important too recognize how much extra work things like AMP, Facebook Instant Articles, Apple News, whatever Amazon dreams up next, etc. etc., dump on your development team -- the maintenance alone can swallow up countless hours.



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