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That's also how a lot of software companies used to work. Even the big business names like Microsoft and Adobe added major new products to their portfolios over time. At the other end of the spectrum, there were people writing indie games or little utilities to make your computer work better in some small way, who might have dozens of products in their back catalogue that were all low-cost, one-off purchases.

A lot of software today seems to be more like movie or sports franchises: once you've found a winning formula, you just keep cranking it out with slight variations from one year to the next. After all, as long as there are enough suckers in the market to pay your bills if you do that, what's to stop you?

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