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> OTOH, every complete IIoT solution will be bespoke. Sales, marketing, and integration will not be scalable.

This is what Palantir learned, and what Oracle semi-avoided in their positioning:

Your scalable solution is worthless without last-mile integration, and that integration is always bespoke.

Is the IIoT pushing for interface standards, a la SQL?

That would seem the main way to scale and extract the kind of revenue they're looking for. Create a standard (and therefore market) for smaller fish to perform the integration, such that it lifts the data up a level and products can be built that operate against diverse sources.




>Your scalable solution is worthless without last-mile integration, and that integration is always bespoke.

Yep. And always has been.

Spreadsheets are a great metaphor for this ... or an artist's canvas. They're both capable of amazing things being done on/in them ... but only with the application of custom effort.


ISTM that you can't make much money by doing the easy part, unless you do a shitload of volume, at which point you're competing with AWS. Good luck!




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