It's basically Axe or Old Spice here, where as in UK the equivalent of Walgreens, Boots, stocks those brands but also slightly more expensive Ted Baker, French Connection, and a number of others.
I guess I'm getting off topic, though I'm totally shocked I got down-voted so much for my original comment. Perhaps Old Spice is an American thing.
Old Spice is what you rub under your arm so your sweat doesn't stink, traditionally. I don't categorize that as a fragrance per se, even though it has a dark manly scent to it. I guess they sell "body wash" now too, which is like soap but harder to use.