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I can't say for others, but personally, for me, threads brought back the interest in Twitter. A thread allows to express much more than a single tweet, yet the limitation forces authors to be concise. Reading replies allows to discovering opinions from outside of the social circle from people, I don't follow. Also, threads are a nice way to tell a story.

As the maker, I'm definitely biased and the Twitter UI isn't perfect, but I believe it's a step in the right direction.




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