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> However 'in touch' Old Spice might be with the online generation (as someone wrote elsewhere in this thread), the product still smells like what someone's grandpa would wear.

Is that automatically a bad thing? People like fedoras, and that's certainly something a grandpa would/did wear.

I remember maybe 5 years ago when I was re-entering the dating scene, I read in a few places that some women respond well told Old Spice simply because it was the fragrance their fathers wore. The logic to me seemed a bit creepy, but I did it anyway, and found that I liked it.

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