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why are all recode articles written in bro english?



Ugh. Now I remember why I usually don't read recode articles.


It's bad/overly casual language lacking professionalism. I don't even know many "bro's" who would write like this, and it's a female author who seems to consistently write in this horrific style.


It's Kara Swisher's style. She's a sufficiently well-known journalist to get away with it, though I agree it can grate a little.


It's not much of a style. I have to guess her audience has low exposure to literature.


Bro English, is that because of phrases like "more to come, obvi!"?




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