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For those interested in more details, I recommend the book https://www.amazon.co.uk/Boo-Hoo-Dot-Com-Story/dp/0099418371 . One of my favourite parts includes an investment banker plotting the IPO aboard a private jet only to learn that the company does not exist as a legal entity yet.


The company that signaled the start of the Dot.Com collapse in Sweden. The Jante law glee when one of the founder, in later years, was found to have been reduced to owning a hot dog stand was off the charts :)




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