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Is there any particular reason he is doing this in a teaser trailer kind of approach? "Next week's episode is the real episode you want to watch?"

Maybe ability to make you commit now to reading his next blog post is a competetive advantage?

Well his approach annoyed me so I'm gonna stay away and not worry about what he has to say. Whatever he says will permeate through the internet quickly enough so keeping people waiting till next week is not really a competitive advantage.

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