This is all show to try and prop up the coin. Both the pump and the "profitability" of mining it.
%98 of the blocks of this coin are mined by an unknown entity-- in other words, it's not decentralized. It's trivial for that entity to manipulate the difficulty retargeting mechanism in his favor.
Stay away. This is not "bitcoin" in any sense.
BTW, not even the one actual use case for bitcoin is interested in bcash: https://www.reddit.com/r/DarkNetMarkets/comments/6s30ss/have...