| ||Ask HN: Monetizing newsletter with 2M and 1M members|
69 points by dangelov on Aug 11, 2017 | hide | past | favorite | 84 comments |
|Does anyone else run large newsletter lists? We're having a hard time monetizing our weekly emails to our members.|
We have nearly 2 million members (that haven't opted out) in English and close to a million in Spanish for a book website. We send weekly emails with new featured books. We've been looking for interested sponsors and I've been looking at other previous discussions here on HN on monetizing NLs for ideas. Most of them seem to be for a much more niche/focused NL list though. Any tips or ideas on how to monetize a large NL list like this that isn't too focused (other than it relates to books)?
I've tried submitting to Upstart.me but don't see it added yet, so maybe it's a bit too generic to be listed there as well.
We've been using it mostly for promoting our own products (such as membership upgrades), but using the same few products over and over again start getting diminishing attention and returns from our members.
(note that we are capable of segmenting our list internally by topic based on the books our members are interested in, but I'm not sure how to turn that into a steady revenue stream as of yet)
Thanks for your answers!
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