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This is from a utility app that was released today. I was quite surprised by the return, though I'm not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.



I'm not sure the novelty will wear off though. I played with the Nissan LEAF ad a few days ago, and it was genuinely an engaging and enjoyable experience, certainly more so than any other ad platform I've seen.




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