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A lot of people use Kickstarter as a shop rather than a place for receiving donations - see many of the (comic) book projects for reference. While $2000 doesn't seem like a guaranteed success, the donation rewards seem to reflect that the creator expected it to do so. The $2000 is probably a minimum rather than a goal, which the figure usually reflects on Kickstarter; making a profit on a project is not something you usually associate with Kickstarter.

Kickstarter only takes 5% of the donations, so it's a perfect digital platform - and physical if you can handle production and logistics yourself.

I submitted it as an equal service to HN users and Joseph Wain. As aforementioned, Kickstarter projects can be a lot of things.

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