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Nice idea.

Looked at the Apple website and before they opened iOS for native development (and monetarization through the App Store) they tried to push Web-Apps, but maybe this was just a experiment to validate if people will use it:

> Developers can create Web 2.0 applications that look and behave just like the applications built into iPhone, and provide seamless integration with iPhone applications and services including making a phone call, sending an email, and displaying a location in Google Maps. Third-party applications created using web standards can extend iPhone's capabilities without compromising its reliability or security.




A collegue (in college) told me that they initially did not want to release a developer kit (Steve did not "believe" in apps) and that they were a bit ashamed of the state the SDK was in at the time. I've found no article verifying this though.




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