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agree, though i think its tempting to view this cynically rather than as an almost inevitable product of the circumstances. i think it was david foster wallace who made a similar point about tv, namely that it caters to the lowest common denominator because thats what we all share- you cannot have the "mass" part of mass media without doing that. we all have more deep interests, but they are disparate- so the venn diagram essentially dictates the subject matter.

For sure, but technological trends have certainly catalysed the process, at least with respect to reddit. The ubiquity of the gif, and incredibly low friction image hosting services come to mind.

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