Time Out is at an interesting point right now. It is working to rebuild itself into a digital-first company from its successful roots as a magazine company.
This transformation hasn't been easy. As with other print publishers, Time Out is dealing with declining revenues. That's resulted in the company reducing its headcount and laying off many folks.
The good news is that there is a new set of folks at the helm. Many of them hail from successful web companies; many are from TripAdvisor. I'm excited to see us go "all in" on becoming a digital company.
What make me optimistic about Time Out is that it has retained a stellar group of writers and editors who truly know the cities they write about. Our writing ranks on Google because it is good, not because of SEO trickery. There's also a core technical team which is excited to provide and tune how our users read our content. The stuff that other companies have to fake – brand, identity, content, coolness – is what Time Out not only has, but actually personifies.
As we couple our writers with tech-savvy folks, I expect to see some stellar results.