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And that fueled Reddit's rise, because the Digg users flocked there.

I believe Reddit had already surpassed Digg by then. Digg's redesign may have been in part an attempt to respond to reddit's rise, rather than creating it.

Reddit was growing, but the Digg exodus gave it a significant boost. I don't know if Reddit was larger than Digg at that time, but even if it was, a near-doubling in users is a pretty big jump.

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