Innovative? This is just another name for vaporware, launch a small ad campaign, see how it goes, discard failures brutally. It is also incredible offputting to customers (who actually aren't complete idiots and can remember a brand). I'm sure anyone who has googled around for a solution to something knows the feeling "We have a product that matches what you want to do completely! Click here! Oh btw, by 'have' we mean 'don't have but will. Perhaps". Yeah, next time you offer something real, there's a good possibility may say "Suuure you do".