TL;DR (without my opinion added): Top Management started too late to think about making actual money. They also hired an asshole for their US offices. When they got an opportunity to be bought by Twitter they asked for way too much money. And the CEO is bascially on a constant holidays trip since 2014, while not failing to rub it in everybody's face via Instagram photos.
Personal opinion: I don't understand these CEOs who start cashing out before either selling their business or making it a viable paid service, while being so close to a lifetime solution to the problem of money. I mean he already went 80% of the way, much further than most.
The writing style is just fine, it's surprisingly high quality considering this is coming from Buzzfeed (even if it's the new serious branch).
Now it will produce shaming news for 1-2 years before someone buys it for a few million, drops 80% of the staff and then turns it into a low-level cash cow to fund his own private jet.
What do mean with this sentence and content corpus??
That burning man matches their DNA?
I assumed something in the direction what you wrote, btw way better articulated, but I wanted to get it confirmed.