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Video games traditionally (Electronic Arts, Westwood Studios -> Blizzard). You have Symantec and now Google and Snapchat. The Adsense guys were in LA as well. Doubleclick was in Pasadena. Match.com, Tinder, Grindr, and a few others around. So there is a mixture of things. Santa Barbara has some tech as well. I think UCLA needs to foster more of a tech transfer mentality. Stanford profs go and develop tech companies. UCLA ones do not to the same extent (or if they do they leave UCLA). I could be wrong about that but that's how I see it. I think Stanford has a better deal on student housing as well vs UCLA, but I could be wrong. UCLA has 44k students vs Stanford at 16k. Travis Kalanick came out of UCLA and has a story about raising a term sheet back in the day for a previous company that was written like a movie term sheet (aka really bad). So that may have something to do with it as well. But I think it is changing. The Bay area is bursting at the seams so you will see the market evolve.



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