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> First, begin with a smoke alarm. A tried and true design that you can buy for $10. Buy the exact parts that are already in use, and put them in your final product. The smoke sensor, the transistors, the through-hole resistors, the Fairchild IC, the 9V, the LED. Buy all of that and use it in your final product.

So... why didn't Nest do it this way?




Software people designing hardware.


But why not piggy-back atop of the legacy hardware? Doing that would save time and let the software people solve higher-level (and presumably more interesting) problems.

Besides, software people I know are way to lazy to go sticking their fingers in sockets.


Actual answer: Because you can't sell that to Google for $3.2 billion.


They were too busy disrupting the smoke sensor market




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