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The PR firm isn't at all ashamed of what they've done, in fact they are publishing this as an example of what a great PR firm they are. After all, it shows their "hustle". It's odd, but not at all surprising, that someone in the PR/marketing world can fail to even see how something might be morally wrong with their scummy methods.

Is that hustle? His last ditch effort was to use Reddit and was lucky it worked. No experience or expertise, and now potential clients know how little it cost.

have you read the article? @hn_throwaway_99 was referring to the wording in the article: "This gave the campaign the boost we needed and it was all the direct result of one thing: hustle"

Sometimes I wonder what it says about our business culture that "hustle" describes both earnest effort and scamming people. Maybe it's nothing, but it seems a little odd.

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