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If you owned one of those sites, you'd probably be a bit concerned. You're probably wondering right now if it's worth it to take action, wait for another company to do so, or hope that it never gets traction, like you suggest.

Also, the domains you suggested are quite different from the current situation. A site like myfeedbacksite.com/google is clearly not owned or operated by Google. Very few people would be confused. Whereas a site named google.feedback is far more confusing. Not sure anyone would know if it's an official Google site or not.

You should only be concerned about people who know enough to tell that `google.com.feedba.ck` is probably not owned by google, but don't know enough to tell the same about `google.feedback`. I really don't think this covers a lot of people.

Two points: - I do think they are concerned about google.com.feedba.ck, those lawyers need to fill up their day. - google.com.feedba.ck is far more sketchy looking than google.feedback. It's far easier to fool someone with the latter, and therefore far more of a thread.

For now. Give it 5 years and everyone will know that something.random_tld is sketch too.

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